Purple Crunch is the brainchild of Katie Smith and was established in 2005 as her foundation to create unique and imaginative jewellery by manipulating classic styles with textured metal, wire techniques and vibrant semi-precious stones.

Katie strives on customer service and pushes herself to create pieces of jewellery that will not over power the wearer but rather add to their beauty and allow them to feel beautiful while wearing it.

The Work Process

Katie contacted us at the start of 2009, through a referral, and we immediately connected with her because of the passion that she has for creating very cool jewellery. We were commissioned to update the brand that Katie had been working on over the last few years and then completely redesign her website so that she could showcase the pieces that she would be creating.

She had a lot of ideas on paper of what she was thinking so we took this all in mind when we hit the design process and she was immediately overwhelmed with what we created (We dare share her explicit and very excited feedback that we received from her … we loved it).

You can see her work on www.purplecrunch.co.uk

Once we had completed the website Katie realized that the photographs she had commissioned previously were not up to scratch and she hired us again to photograph the new pieces that she had been working on to update the site.