Today Dear Reader released their new album entitled Idealistic Animals and we are really excited because we handled the album photography as well as all the press photography leading up to and supporting this album. It’s a special album worth getting your hands on. This was done together with Marcus Maschwitz.

These are a few pages of the CD inlay where our images have been used.

Revolution, actually Revolution, is a South African based skateboard company that focuses on the entire lifestyle of skateboarding and pushes the art and music side in such a big and different way. It’s amazing for us when people think out of the box and support the people really involved in the scene.

Revolution can be viewed as an initiative to encourage and initiate change. activist at its core Revolution is about creating, evolving and empowering. We aim to spread a DIY ethos to encourage people to build a better future for themselves. “Invest in yourself” sums it up. Revolution is a brand that encompasses these fundamentals, and using skateboarding, music, and art as a medium through which to we can spread this message on a national scale.

Aesthetically the brand needs to be mature, evolved, clean, urban and contemporary as it’s aimed at a more educated audience or those who are morally motivated and conscious.

You can view the Revolution website on www.revolution.co.za

The Work Process

Revolution as a brand is one of our most exciting and we have felt extremely privileged since the day we started working with them in about 2003. We love what the brand stands for and really agree with the causes that they support.

Since the early days, we have been responsible for the photographs that they have put out for their marketing and to push their skateboard team.

At the end of 2010 we were commissioned to redevelop their entire internet presence so we worked hard to create something that would truly express the brand and then provide the client with the ability to update the site and content freely on a daily basis. We had previously used WordPress as the back-end for the site as they initially had used it as a blog so we completely customized the entire site for them and ensured that the site all links correctly, updating all their previous post links to incorporate into the new site, and really takes advantage of search engines to push their news and content.

The new site incorporates a lot of custom interactive features which ensure the site is constantly fresh. A few of these features include Facebook comments, a calendar which pulls events dates and links from Facebook, banner advertising at different sizes on each page, video of the day feature on the home page and newsletter signup.

Marcus Maschwitz is a professional photographer currently living in London (United Kingdom) and he specializes in Music and Band Photography including live music photography, portrait photography as well as album photography that can be used for artwork as well as marketing.

He has been involved in the music industry as a photographer for over 11 years now and has worked with an incredibly big list of high profile musicians and artists having work featured in publications around the world.

Visit the Marcus Maschwitz website on www.marcusmaschwitz.co.uk

The Work Process

We have worked with Marcus for some time now as he is a great photographer that we have commissioned to shoot for projects we were involved in so we were honoured when he spoke to us about taking over his internet platform and created something that he felt comfortable with.

Marcus is one of the most humble people we have ever worked with (especially in this industry) so we wanted to create something that portrayed this. We began by designing and developing his website which he would use as his main portfolio and face of his work. The site was built using WordPress as the back-end so that he would be able to add and remove images and content with ease.

We then assisted with setting up a Facebook and Twitter profile for him and incorporating these into his site as well as pushing his website on them to ensure traffic is driven between all three platforms.

After the success and growth of readership on we decided to create another site which could be used similarly to a blog that Marcus could utilize to update with images that he photographed that wouldn’t be used as main portfolio pieces but were still great and needed to be shared. This too was built around WordPress and the site has already been linked through from Bands and Artists that feature in the posts. Traffic from here is sent to Marcus’s main portfolio site as well.

We recently photographed the boys from Zebra and Giraffe for their current press and upcoming EP artwork. Always a pleasure.

We are busy grading the 39000+ photographs that Marcus shot for the new Zebra and Giraffe music video, Oxymoron. This batch process involves clicking the enter/return/ok button on your key board every 3 seconds about 39000+ times!!!

So, while my index finger was click… click… clicking… I kept the rest of my body preoccupied with catching up on a few chapters of The smell of Apples by Mark Behr, 4 episodes of House season one, Horton Hears a Who the movie, Juno the movie, catching some sun rays in the garden and this still left me with plenty of time to calculate the distance between each band members eyes while studying the close up shots!

KFD Skateboards is a South African based skateboarding company that is proud to have all their skateboards and merchandise manufactured in the USA to ensure a premium quality product.

You can view the KFD Skateboards website on www.kfdskateboards.co.za

The Work Process

The KFD Skateboards project began for us a while ago when we were commissioned to join the KFD team on a road trip to document the trip and photograph the team riders for an article that ran in Australian magazine called Wooden Toy.

Since that trip a strong relationship continued and we became the official media house for the KFD team. Many tours and articles have been shot over the years as well as some advertising and marketing images to push the brand both locally and internationally.

Now just recently, we were commissioned to create the KFD Skateboards official website which has the abilities of being updated by the client and team with ease ensuring the freshest content. It also includes the latest products and team information.