Revolution, actually Revolution, is a South African based skateboard company that focuses on the entire lifestyle of skateboarding and pushes the art and music side in such a big and different way. It’s amazing for us when people think out of the box and support the people really involved in the scene.

Revolution can be viewed as an initiative to encourage and initiate change. activist at its core Revolution is about creating, evolving and empowering. We aim to spread a DIY ethos to encourage people to build a better future for themselves. “Invest in yourself” sums it up. Revolution is a brand that encompasses these fundamentals, and using skateboarding, music, and art as a medium through which to we can spread this message on a national scale.

Aesthetically the brand needs to be mature, evolved, clean, urban and contemporary as it’s aimed at a more educated audience or those who are morally motivated and conscious.

You can view the Revolution website on www.revolution.co.za

The Work Process

Revolution as a brand is one of our most exciting and we have felt extremely privileged since the day we started working with them in about 2003. We love what the brand stands for and really agree with the causes that they support.

Since the early days, we have been responsible for the photographs that they have put out for their marketing and to push their skateboard team.

At the end of 2010 we were commissioned to redevelop their entire internet presence so we worked hard to create something that would truly express the brand and then provide the client with the ability to update the site and content freely on a daily basis. We had previously used WordPress as the back-end for the site as they initially had used it as a blog so we completely customized the entire site for them and ensured that the site all links correctly, updating all their previous post links to incorporate into the new site, and really takes advantage of search engines to push their news and content.

The new site incorporates a lot of custom interactive features which ensure the site is constantly fresh. A few of these features include Facebook comments, a calendar which pulls events dates and links from Facebook, banner advertising at different sizes on each page, video of the day feature on the home page and newsletter signup.

We’ve been working with KFD Skateboards for a few years now and we photographed a few of the current team riders to promote the new Tattoo series range of boards that are releasing soon.

These are 3 of our favourite graphics.

To start the new year off we have launched the website for RSS Distribution which is an amazing skateboard distribution company based in South Africa owned and run but really nice people.

It’s always a pleasure working with the RSS crew and we enjoyed this project from start to finish. We were commissioned to set up the content management system for the site and then developed the site according to their brief. We really like the way the site looks so clean and is filled with content.

You can visit the website on www.rssdist.co.za

Things here at the Melon offices have extremely busy and we have taken a lot of strain trying to get some stuff up here for you to see as we concentrate on our clients deadlines instead as this is obviously more important for us.

Let me break the silence from our side by introducing you to the latest website that we completed and went live with last week. The website back-end is worked around WordPress and customized so that the client can update news on a daily basis allowing visitors to navigate through news, team, video, product and distribution information while being allowed to comment and provide feedback on each of the posts.

Visit their website on www.killertruckco.com

KFD Skateboards is a South African based skateboarding company that is proud to have all their skateboards and merchandise manufactured in the USA to ensure a premium quality product.

You can view the KFD Skateboards website on www.kfdskateboards.co.za

The Work Process

The KFD Skateboards project began for us a while ago when we were commissioned to join the KFD team on a road trip to document the trip and photograph the team riders for an article that ran in Australian magazine called Wooden Toy.

Since that trip a strong relationship continued and we became the official media house for the KFD team. Many tours and articles have been shot over the years as well as some advertising and marketing images to push the brand both locally and internationally.

Now just recently, we were commissioned to create the KFD Skateboards official website which has the abilities of being updated by the client and team with ease ensuring the freshest content. It also includes the latest products and team information.

We worked with our photographer Marcus Maschwitz on an Extreme sportsman’s feature in Cleo Magazine which recently came out. It was a pleasure working with such talented sportsmen.

Killer Ltd is one of the companies that we have worked for several years now and it is always a pleasure working with them. Over the years they have gained our trust so we now normally have carte blanche in terms of where to take projects visually and this was one of those examples. JP du Preez is their new team rider and they wanted to run a full page advert in magazines as well as print up giant in-store POP and POS ads to introduce him to the team. We worked with Marcus Maschwitz on this.