Revolution Skateboards
Revolution, actually Revolution, is a South African based skateboard company that focuses on the entire lifestyle of skateboarding and pushes the art and music side in such a big and different way. It’s amazing for us when people think out of the box and support the people really involved in the scene.
Revolution can be viewed as an initiative to encourage and initiate change. activist at its core Revolution is about creating, evolving and empowering. We aim to spread a DIY ethos to encourage people to build a better future for themselves. “Invest in yourself” sums it up. Revolution is a brand that encompasses these fundamentals, and using skateboarding, music, and art as a medium through which to we can spread this message on a national scale.
Aesthetically the brand needs to be mature, evolved, clean, urban and contemporary as it’s aimed at a more educated audience or those who are morally motivated and conscious.
You can view the Revolution website on www.revolution.co.za
The Work Process
Revolution as a brand is one of our most exciting and we have felt extremely privileged since the day we started working with them in about 2003. We love what the brand stands for and really agree with the causes that they support.
Since the early days, we have been responsible for the photographs that they have put out for their marketing and to push their skateboard team.
At the end of 2010 we were commissioned to redevelop their entire internet presence so we worked hard to create something that would truly express the brand and then provide the client with the ability to update the site and content freely on a daily basis. We had previously used WordPress as the back-end for the site as they initially had used it as a blog so we completely customized the entire site for them and ensured that the site all links correctly, updating all their previous post links to incorporate into the new site, and really takes advantage of search engines to push their news and content.
The new site incorporates a lot of custom interactive features which ensure the site is constantly fresh. A few of these features include Facebook comments, a calendar which pulls events dates and links from Facebook, banner advertising at different sizes on each page, video of the day feature on the home page and newsletter signup.
