The Highway Collective started when a group of friends decided they weren’t satisfied with the offerings (or lack of them) for VW fans in the scene, and set about creating their own. Intent on showing their passion for Volkswagen without having to buy into the ricey products that were currently available, the guys set out to create apparel that reflected their side of motoring. Since then we have been producing limited runs of VW enthusiast apparel and sending it all over the world.
The Highway Collective is NOT a club or an organisation. It is a brand for ALL V.A.G enthusiasts, and the lifestyle that goes with building and modding these cars. People into the Euro / OEM + scene, Vdubs, Audis, Seats, Porkers, slammed cars, good times, rat look, trailer queens, daily hacks, dropped, and stock cars…
Visit the Highway Collective website on www.highwaycollective.com
The Work Process
We were really excited when we were commissioned by the team at The Highway Collective because we have been fans of their work for a while now. The guys started with a small site a few years back to showcase some of the rides they liked and the interest grew really quickly so the team wanted to step it up and create a site / portal where they could upload content on a regular basis and grow their readership on an international level.
We developed a site around a WordPress backend as they were familiar with the interface and because WordPress is amazing. They were also interested in starting a newsletter database where readers could register with so we assisted with this and implemented it into the site.
Once this was all done we customised their Big Cartel store to match the look and feel of the website.